Sample report
Sample AI Website Audit Report: Buyer Objections and Prioritized Fixes
This sample shows the kind of output Roast My Funnel creates: synthetic buyer persona reactions, repeated conversion objections, issue priorities, and plain-English fixes for a page.
Example diagnosis: visitors understand parts of the offer, but the page does not show enough proof, next-step clarity, or payment reassurance before asking them to act.
Executive summary example
The page has a strong visual style, but too much of the offer is implied. Most synthetic buyer personas hesitated because they could not quickly answer three questions: what do I get, can I trust it, and what happens after I click?
Selected buyer personas
| Persona | What they care about | What they questioned |
|---|---|---|
| Busy buyer | Fast clarity and obvious next step. | "What do I get after I click?" |
| Payment skeptic | Proof, refund terms, security, and risk reduction. | "Why should I pay before seeing a sample?" |
| Comparison shopper | Clear tradeoffs versus prompts, crawlers, agencies, or consultants. | "Why choose this instead of another audit option?" |
Repeated objections example
- 18 of 35 personas wanted to see a sample report before paying.
- 14 of 35 personas could not explain the offer after reading the hero section.
- 11 of 35 personas felt unsure what would happen after clicking the first CTA.
- 9 of 35 personas flagged mobile readability or button placement as a problem.
Top problems and fixes example
| Priority | Problem | Fix to test |
|---|---|---|
| Critical | The headline is memorable, but it does not clearly say what the buyer receives. | Explain the output: "Paste your website and get a ranked fix list." |
| Critical | The first CTA asks for action before showing a sample result or proof. | Add a compact sample report preview beside the first CTA. |
| Medium | Pricing is visible, but what is included is not clear enough. | Show what the buyer receives, when they receive it, and who the plan is for. |
Before and after copy example
"Unlock smarter growth with our AI-powered conversion intelligence platform."
"Paste your website and get a ranked list of the problems making visitors leave."
Methodology
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Read methodologyRelated pages
Read the full sample roast, the AI buyer persona website audit, and AI website audit tool pages. For category comparison, see best AI website audit tools.