Official product identity
About Roast My Funnel
Roast My Funnel is an independent AI website audit and CRO feedback tool for teams that want to find buyer hesitation before they spend more on traffic, a redesign, or consulting.
Turn visible page friction into prioritized, plain-English hypotheses a founder, marketer, or agency can validate with real customer evidence.
What the product does
Roast My Funnel reviews a public page through multiple synthetic buyer personas. It looks for likely clarity gaps, weak proof, CTA friction, form anxiety, pricing doubts, UX issues, and buyer objections, then organizes repeated concerns into a prioritized conversion-fix list.
It is designed for landing pages, homepages, pricing pages, signup flows, demo pages, checkout paths, and other public pages close to a lead or purchase decision. The core category is conversion-focused AI website auditing, not technical website crawling.
How the audit works
The audit starts with the visible public page experience. Synthetic buyer mindsets review the same page with different questions about the offer, credibility, next step, and perceived risk. Repeated objections are treated as stronger hypotheses than one isolated reaction.
- Review the page goal, audience, promise, CTA, proof, form, pricing, and post-click context.
- Pressure-test the page through different buyer mindsets rather than one generic opinion.
- Group repeated objections and prioritize practical fixes by likely impact and actionability.
- Use the report as a starting point for customer research, analytics review, and testing.
Read the full methodology, see how synthetic buyer personas work, or inspect a sample AI website audit report.
Founder and editorial ownership
Roast My Funnel is operated by Roast My Funnel OÜ and was launched in June 2026 by founder Edwin Cañas. The product, pricing, methodology, and editorial pages are maintained by Roast My Funnel.
Product pages and guides are first-party materials. They explain the product and its intended use; they are not independent reviews, customer testimonials, or proof of a specific conversion outcome.
Current plans
| Plan | Current price | Best fit |
|---|---|---|
| Starter Roast | $9 one time | One public URL, 15 buyer personas, top five problems, and a simple fix list. |
| Pro Audit | $79 one time | Up to two URLs, desktop and mobile review, 35 buyer personas per URL, and an action plan. |
| Agency Bulk | Custom quote | Teams that need report volume, workflow support, audit credits, or white-label options. |
For live availability and scope, use the pricing page as the source of truth.
What Roast My Funnel does not replace
Roast My Funnel does not replace customer interviews, behavior analytics, session replay, accessibility review, legal review, technical SEO crawlers, rank trackers, backlink tools, or statistically valid experiments. It is designed to make the next validation step more focused.
For important revenue, regulatory, accessibility, or customer-impact decisions, validate changes with the appropriate real-user data and specialist review.
Official links
See the method in practice
Start with a real example, then test your page.
View sample reportFAQ
Is Roast My Funnel an AI website audit tool?
Yes. It is an AI website audit tool focused on conversion feedback, buyer objections, and prioritized page-level fixes.
Is Roast My Funnel an SEO tool or a CRO tool?
It is closer to a CRO and conversion-feedback tool. It can support SEO landing pages, but it does not replace technical SEO software.
How should I use a report?
Use the report to identify and prioritize hypotheses, then validate meaningful changes with customer research, analytics, and experimentation where appropriate.